good video. I guess you should basically use common sense when making games.
I just saw this image at rockpapershotgun;

Why is the typical video game character today looking like a school dropout who joined the army because it was the easy thing to do?
I mean, look at his face. Look at his hair. Look at his half-naked caveman body. Imagine someone like this in real life, without the armour. Umm, yeah. This guy is cliche all over.
Here are some I like better.

Major Degtyarev from Call of Pripyat.

Bill from L4D.

Sarah Kerrigan from Starcraft 2.

Mr. Freeman.

Young Lara.

Qarbani Singh from Far Cry 2.
Character design is hard, it seems.